Located 84 km north of San Salvador in the department of Chalatenango, it is easy to get to La Palma on Carretera Troncal del Norte, a main highway.

La Palma is an ideal town to take a relaxing trip, due to its nice weather, between 17 and 25 degrees Celsius.  Its art is reflected throughout the entire city, where each house shows an artistic mural depicting the everyday activities of its people, peace, and creativity.